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BIMI Requirements ExplainedBIMI Requirements Explained
Othman Katim

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BIMI Requirements Explained

BIMI requires DMARC at enforcement level, a logo in SVG Tiny PS format, and a certificate (VMC or CMC) for Gmail. According to a 2025 URIports analysis, 53.6% of BIMI records contain at least one error. Here's every requirement and how to meet it.

DMARC
How to Add a Logo to EmailsHow to Add a Logo to Emails
Othman Katim

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How to Add a Logo to Emails

Adding your brand logo to emails requires BIMI (Brand Indicators for Message Identification), which displays a verified logo next to your messages in recipient inboxes. Setup requires DMARC enforcement, an SVG Tiny PS logo file, and for Gmail a Verified Mark Certificate.

DMARCEmail MarketingEmail Deliverability
What Is BIMI and How It WorksWhat Is BIMI and How It Works
Daniel Nwankwo

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What Is BIMI and How It Works

BIMI (Brand Indicators for Message Identification) is an email standard that displays your verified brand logo next to your emails in the recipient's inbox. It requires a DMARC policy at enforcement level and, for most providers, a Verified Mark Certificate from a licensed authority.

Email Deliverability